STAR AI: the AI layer built into the platform.
Two specialists work inside it, STAR AI-CRM and STAR AI-RISK. It reads the platform data you approve and prepares answers, campaigns and risk signals in plain language. Your team makes every call; STAR AI never sends or changes anything on its own.
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STAR AI and its two specialists
STAR AI
- Ask any question about the business and get the report or answer instantly, in plain words
- Every figure comes with the query behind it, or is withheld with the reason. Never estimated.
- Pin answers to a dashboard, schedule recurring reports, and set alerts for what matters
STAR AI-CRM
- Live player segments, like VIP, churn risk and dormant, that update themselves as behaviour changes
- Describe an audience in plain words and watch it become a live segment
- STAR AI-CRM drafts the campaign and picks the offer; a named person on your team reviews, approves and sends it
STAR AI-RISK
- Live liability across every selection, market and event, updated as bets land
- Flags mispriced lines, stale feeds and fraud rings, with the full evidence attached
- Recommends a limit or nurture decision for your risk team to take
See the intelligence layer on your data.
We’ll walk you through STAR AI and its specialists using the modules and markets you actually operate in.