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STAR

Coming soon

STAR: the AI layer built into the platform.

STAR is First Minute Gaming's AI layer, with two specialists inside it: STAR-CRM and STAR-RISK. It reads your approved platform data and prepares answers, campaigns and risk signals in plain language. Your team always makes the call; STAR never sends or changes anything on its own.

Meet STAR

One AI layer. Two specialists inside.

  • STAR

    STAR

    Ask your back office anything, in plain language.

    • Ask any question about the business and get the report or answer instantly, in plain words
    • Every figure comes with the query behind it, or is withheld with the reason. Never estimated.
    • Pin answers to a dashboard, schedule recurring reports, and set alerts for what matters
  • STAR-CRM

    Player marketing that builds itself. Your team sends it.

    • Live player segments, like VIP, churn risk and dormant, that update themselves as behaviour changes
    • Describe an audience in plain words and watch it become a live segment
    • STAR-CRM drafts the campaign and picks the offer; a named person on your team reviews, approves and sends it
  • STAR-RISK

    Watches the book, flags what looks wrong, evidence attached.

    • Live liability across every selection, market and event, updated as bets land
    • Flags mispriced lines, stale feeds and fraud rings, with the full evidence attached
    • Recommends a limit or nurture decision. Your risk team always makes the final call.

See the intelligence layer on your data.

We'll walk you through STAR and its specialists using the modules and markets you actually operate in.