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Legal

Cookie Policy

Last updated: 30 July 2026

On this page
  1. 1. What are cookies?
  2. 2. Categories of cookies we use
  3. 3. Cookies in use
  4. 4. Consent & how to manage or withdraw it
  5. 5. Third-party cookies
  6. 6. Updates

This Cookie Policy explains how First Minute Gaming uses cookies and similar technologies on our website. No hidden tracking, no dark patterns, just what's necessary to run the site, plus a couple of optional cookies that help us understand usage and reach the right audience. This Policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and give us information about how the site is used. Similar technologies, such as pixels and tags, work in comparable ways and are covered by this Policy.

2. Categories of cookies we use

  • Necessary: required for the Website to function and to keep it secure. These cannot be switched off.
  • Analytics: help us understand how visitors use the Website, so we can improve it.
  • Marketing: help us understand which visitors are engaging with our content, so we can reach the right operators more effectively.

3. Cookies in use

Cookies in use on this website, listing each cookie's category, name, provider, purpose and typical duration
CategoryCookieProviderPurposeTypical duration
NecessarySession/security cookiesFirst Minute GamingMaintains site security and session integritySession
AnalyticshubspotutkHubSpotIdentifies unique visitors and links form submissions to their browsing activityUp to 13 months
Analytics_ga, _ga_*Google AnalyticsDistinguishes visitors and sessions for aggregated usage statisticsUp to 2 years
Marketingbcookie, bscookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_sugrLinkedInSupports LinkedIn's Insight Tag for measuring content engagement and campaign effectivenessRanges from 24 hours to 2 years, depending on the cookie

Note: Exact cookie names and durations are set by each provider and may change.

We set Analytics and Marketing cookies only with your consent, given through our cookie banner. You can change or withdraw your consent at any time using the "Cookie Settings" link in the site footer, and you can also control cookies through your browser settings, including deleting existing cookies or blocking new ones. Blocking Necessary cookies may affect how the Website works.

5. Third-party cookies

Some cookies are set by third-party services we use, including HubSpot, Google, and LinkedIn. These providers process data according to their own privacy and cookie policies, over which we have limited control.

6. Updates

We may update this Cookie Policy to reflect changes in the technologies we use or in legal requirements. The "Last updated" date above indicates the latest revision.