Solutions & Products
One platform. Three ways to run it.
White Label, Turnkey or API / iFrame, all on one wallet and one back office. Sportsbook, casino, risk and player management come as one system; you decide how much of it we run for you.
Deployment Models
Choose how much of the platform you run.
Start from where your business is today. The three models differ in how much you build and run yourself, and how much our team runs for you.
White Label
Most popularYour brand on our running platform. You market it, we run the rest.
Best forNew operators and startups seeking a fast, compliant entry into iGaming.
- Sportsbook + Casino + Risk Management included
- Hosting, infrastructure & compliance fully managed
- Dedicated Account Manager & regular reporting
Turnkey
The whole platform, shaped to your brand and run by your team.
Best forEstablished operators ready to scale with complete autonomy.
- Custom UI/UX and multi-brand flexibility
- Advanced CRM, segmentation & bonus engine
- SLA-backed development & technical support
API / iFrame
Add a vertical to the platform you already run, without rebuilding it.
Best forOperators who already have a running platform but want to add verticals.
- Sportsbook API (Odds, Markets, Settlements)
- Casino iFrame (Aggregator and provider-ready)
- Full documentation & sandbox environment
Products
Every product on one wallet and one back office.
Open a product to read what ships with it. Nothing here is a separate system to connect later.
Standard products
Ready to launch now, with two more on the way.
Sportsbook Platform
Pre-match and live, built for modern players.
OddsMarket and FeedTheBet integrated from day one. Full bet slip, system bets, cash out.
What's included in Sportsbook Platform
OddsMarket and FeedTheBet integrated from day one. Full bet slip, system bets, cash out, everything your players expect and more.
- Live & pre-match odds across 30+ sports
- System bets, all k/n combinations (Trixie, Yankee, Heinz, Goliath & more)
- Full & partial cash out
- Bet Builder / SGP (in development)
- Odds boosts & combo promotions
- Responsible gambling tools
Casino Platform
17,000+ games. One integration.
The Relum aggregator gives players access to the world's best studios in one connection.
What's included in Casino Platform
The Relum aggregator gives your players access to the world's best studios, slots, live casino, table games, all through a single seamless connection.
- Relum aggregator 17K+ games
- Evolution, Pragmatic Play, NetEnt, Red Tiger & more
- Live casino with real dealers
- Unified player wallet
- Game session tracking & reporting
- Custom & exclusive game development available
Risk Management
Protect your margins, not your limits.
Real-time risk controls blending automation and human expertise.
What's included in Risk Management
Real-time risk controls that blend automation and human expertise. Detecting sharp players, balancing exposure, securing long-term profitability.
- Real-time bet tracking & automated alerts
- Player profiling & behavioral segmentation
- Correlation & arbitrage detection
- Market & exposure balancing
- Adjustable limits per sport, player or market
Back Office / PAM
Full control at your fingertips.
Player management, reporting, CMS, bonus engine all on one dashboard.
What's included in Back Office / PAM
A complete operator control centre with player management, risk tools, reporting, CMS, bonus engine, payments and support, all in one clean dashboard.
- Player management & KYC
- Transaction history & ledger
- CMS (banners, boosts, featured events)
- Bonus engine (Freebet, Free Spins, Cashback, Tournaments and more)
- Segmentation & automated CRM flows
- Multi-brand support (Turnkey/API)
Horse Racing
Coming soonRaces, markets, and settlements in one feed.
Full horse racing coverage is being integrated alongside your existing sportsbook.
eSports
Coming soonCompetitive gaming, real betting markets.
Markets on the titles your players already follow.
Built for your market
Bespoke products
Made with you for a market the standard catalogue does not reach.
Retail & Sweepstakes
Physical meets digital. New markets unlocked.
A unified retail solution plus a flexible sweepstakes engine for new acquisition channels.
What's included in Retail & Sweepstakes
A unified retail solution bringing physical operations and your digital ecosystem together, plus a flexible sweepstakes engine for new acquisition channels.
- Retail platform (physical & digital integration)
- Sweepstakes engine (compliant & flexible)
- Opens new markets & acquisition channels
- Built with compliance and simplicity at its core
Game Creation & Development
Your vision, our game.
Create or license unique slot and instant games, co-developed to fit your market.
What's included in Game Creation & Development
Operators can create or license unique slot and instant games. Each integrates directly into the First Minute Gaming back office and can be co-developed to fit your market identity.
- Slot, instant & branded game development
- RNG-certified production & compliance support
- Built-in free spins, jackpots, leaderboards
- Seamless integration with casino & bonus modules
Free Tool
Not sure where you fit? Answer a few questions first.
The Operator Readiness Assessment asks about your stage, your team and your goals, then points you to White Label, Turnkey or API. It takes under three minutes.
Take Assessment (opens in a new tab)Opens the assessment on Typeform, in a new tab.
Talk it through before you choose.
Someone from our team walks you through each model against your market and your plans. No script, and no pressure to decide on the call.