One platform. Three ways to run it.
White Label, Turnkey or API / iFrame: sportsbook, casino, risk and player management come as one system, and you decide how much of it we run for you.
Choose how much of the platform you run.
White Label
Most popularYour brand on our running platform. You market it, we run the rest.
Best forNew operators and startups seeking a fast, compliant entry into iGaming.
- Sportsbook + Casino + Risk Management included
- Hosting, infrastructure & compliance fully managed
- Dedicated Account Manager & regular reporting
Turnkey
The whole platform, shaped to your brand and run by your team.
Best forEstablished operators ready to scale with complete autonomy.
- Custom UI/UX and multi-brand flexibility
- Advanced CRM, segmentation & bonus engine
- SLA-backed development & technical support
API / iFrame
Add a vertical to the platform you already run, without rebuilding it.
Best forOperators who already have a running platform but want to add verticals.
- Sportsbook API (Odds, Markets, Settlements)
- Casino iFrame (Aggregator and provider-ready)
- Full documentation & sandbox environment
Every product on one wallet and one back office.
Standard products
Sportsbook Platform
Pre-match and live betting with OddsMarket and FeedTheBet built in from day one: full bet slip, system bets and cash out.
What’s included in Sportsbook Platform
- Live & pre-match odds across 30+ sports
- System bets, all k/n combinations (Trixie, Yankee, Heinz, Goliath & more)
- Full & partial cash out
- Bet Builder / SGP (in development)
- Odds boosts & combo promotions
- Responsible gambling tools
Casino Platform
17,000+ slots, live casino and table games from studios including Evolution, Pragmatic Play and NetEnt, through one Relum integration.
What’s included in Casino Platform
- Relum aggregator 17K+ games
- Evolution, Pragmatic Play, NetEnt, Red Tiger & more
- Live casino with real dealers
- Unified player wallet
- Game session tracking & reporting
- Custom & exclusive game development available
Risk Management
Real-time risk controls that pair automation with a human risk team: sharp-player detection and exposure balancing that protect your margins.
What’s included in Risk Management
- Real-time bet tracking & automated alerts
- Player profiling & behavioral segmentation
- Correlation & arbitrage detection
- Market & exposure balancing
- Adjustable limits per sport, player or market
Back Office / PAM
Player management, risk tools, reporting, CMS, bonus engine, payments and support in one dashboard.
What’s included in Back Office / PAM
- Player management & KYC
- Transaction history & ledger
- CMS (banners, boosts, featured events)
- Bonus engine (Freebet, Free Spins, Cashback, Tournaments and more)
- Segmentation & automated CRM flows
- Multi-brand support (Turnkey/API)
Horse Racing
Coming soonRaces, markets and settlements in one feed, being added alongside your sportsbook.
eSports
Coming soonBetting markets on the competitive titles your players already follow.
Bespoke products
Made with you for a market the standard catalogue does not reach.
Retail & Sweepstakes
A retail platform that connects your shops to your online brand, plus a sweepstakes engine for new markets and acquisition channels.
What’s included in Retail & Sweepstakes
- Retail platform (physical & digital integration)
- Sweepstakes engine (compliant & flexible)
- Opens new markets & acquisition channels
- Built with compliance and simplicity at its core
Game Creation & Development
Create or license slot and instant games, co-developed for your market and plugged straight into the First Minute Gaming back office.
What’s included in Game Creation & Development
- Slot, instant & branded game development
- RNG-certified production & compliance support
- Built-in free spins, jackpots, leaderboards
- Integrated with the casino & bonus modules
Not sure which model fits? Take the free assessment.
The Operator Readiness Assessment asks about your stage, your team and your goals, then points you to White Label, Turnkey or API. It takes under three minutes.
Take Assessment (opens in a new tab)Opens the assessment on Typeform, in a new tab.
Talk it through before you choose.
Someone from our team walks you through each model against your market and your plans. You do not have to decide on the call.